How to protect your domain name

domain nameYesterday, I stressed the importance of a domain name as anchor of business communication online. Note that I speak of the domain, not necessarily a site. Following that note, I received some feedback that made me think. Several people told me they lost their domain or have been “forced” to change, often changing host. In short, the domain name they had not provided the hoped-for stability. By analyzing these problems, I found the same errors due to lack of information that some unscrupulous traders are abusing.

To avoid trouble, but simply to observe two simple rules that I will now explain. Remember that forewarned is forearmed.

Before discussing the rules, I’ll be back for a moment on this notion of stability. Of course we need a Twitter account, Flickr or Facebook. But I believe in a commercial approach, these sites “fashionable” are used to find prospects and new customers. The problem is that, precisely because they are “fashionable” these services are changing … and change frequently. I lost count of the accounts that I opened on essential services that have fallen into disuse after 2 or 3 years.

In this ocean of new services, the domain is a stable point of contact for your customers and prospects. If you handle it correctly (and let’s see that it is not hard) It reaffirms your marketing efforts over time. That is to say that a client with whom you have made contact via Facebook, for example, may contact you in a few years when you have left Facebook, using the Domain Name printed on your bill. Do not necessarily a site (whether a site is, in my view, independent of the question of the domain) but at least one card online because a company must sell tomorrow but in a year or two, ten years. And the best customers are repeat customers.

Returning to the rules and, firstly, I must introduce two principles. First principle, domain names are designed to be independent of the departments involved. That is to say that you have a website without a domain name (the URL will take the form of a sequence of numbers, for example http://216.92.231.81/) but you can also have a name Domain without content. Similarly for email addresses or FTP servers. Even GMail allows remplacer@gmail.com par@marchal.com. All these services are independent of the field.

In practice this means that nothing obliges you to buy your domain name to the hosting service. Of course, it is sometimes more convenient to buy hosting and domain name together. It is a possibility but not an obligation. The domain name may also be a convenient way to hide a wide disparity of services. At this writing, Trigger associates a domain managed by Gandi, to be hosted by Pair and additional services provided by Google and Amazon. All easily coexists seamlessly.

Second principle, registrars are commercial signs. The technical service is provided by international registers to which registrars are affiliated. Many hosts have registered as registrars which allows them to sell you the domain name and hosting. But since it is only commercial signs you can change the registrar without technical impact on your field, a transfer procedure is also planned for that.

This brings me to the rules. First rule when creating the domain make sure you are listed as the owner field to the register. Note, I speak well of the register, the technical infrastructure, not the registrar. In case of conflict with your registrar, it is the registry data that are authentic. The offices do not practice seriously but otherwise some unscrupulous hosting companies register as proprietor in place of the client, citing technical problems. Fly like the plague these providers: in case of conflict, they keep your domain hostage.

And know that the records can save a technical contact, who manages the daily practice, in addition to the owner. There is no reason for a registrar not to return as the owner.

Second rule, except in cases of fraudulent registration, you will keep your domain as you pay the annual registration fee to your registrar usual. If, cons, you forget to set these rights, your domain will be destroyed. Beware, some companies routinely bought fields “forgotten” and then sell them (for gold) to distraction. Especially do not like a friend who has allowed its domain to a registrar in mind the purchase from another registrar … He was grilled politeness and what should have been transferred to 12 euros was transformed into a domain to purchase more than $1000… The transfer procedure (for free since it prolongs the life of the field!) Would have been cheaper and more efficient.

Another risk some registrars send bills at rates overrated by threatening you lose your domain if you do not pay … in fact they seek to transfer the area home. Know that as long as you pay bills from your registrar, your domain is safe.

But, and this is essentially your domain is yours and you can associate your way to services and hosting of your choice. You can also transfer your domain to a host to another or even from one registrar to another. Your new hosting provider or your new registrar will help in the process. Once you have a domain, so there is no reason why it is not the long-term foundation of your marketing efforts online.

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One Response to “How to protect your domain name”

  1. Kirhat says:

    This is a must-read article for those who just started dabbling with their domains. An important lesson from this post is just to be extra careful always since some of the most common sites may look harmless on the outset, but in reality should never be trusted.

    Cheers!

    Seek No More

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